How to Choose the Right Social Media Platform and Ads for Your Brand

Social media platforms are always changing and with their ever advancing algorithms, it gets harder to get a good search engine ranking and almost impossible to get your content even noticed by your target audience.

What is social media advertising and promotions?

Social media advertising is extremely popular because it targets the users that belong to the niche of the brand on several social media platforms through advertisements and promotions. These social media platforms use the information given by the user in order to serve relevant advertisements solely based on the interactions of the user on a particular social media platform.

So, how do you choose the right social media platform and ads for your brand?

  • Know what exactly is your business

Analyze the business you own. In order to understand this point in a detailed manner, ask yourself these questions. What type of business does your brand provide? Does the products and services cater only locally or around the world? Who is your target audience? What are the needs of your brand to thrive on this social media platform?

  • Know and identify your target audience base

Knowing your target audience base and their needs is one of the best ways to choose the right social media platform for your brand, and more specifically create, curate and cater ads to your audience base. Analyze the target audience base, from the gender to the age, to their education to their income and why would they be interested in your brand. This will help in narrowing down your profiling of your target audience as well.

  • Identify your goals on social media

Before choosing any social media platform and the ads for your brand, make sure that you know what the goals of your brand are on these social media platforms. These goals will be a part of your social media marketing strategy and in order to make the strategy efficient and productive, you need to outline the goals of your brand. Are you trying to improve and grow the online presence of your brand? Gain access to your target audience and increase the number of conversions? Make sure that your answers and goals are objective, specific and measurable goals that you need to accomplish with your social media marketing campaigns.

The several popular social media platforms that you brand can promote its services and products on

  1. Instagram is a highly visual based social media platform that is known for its high quality content and interactive audience base, but is also one of the most popular social media platforms in the world. This social media platform will ensure the growth of your brand and access to your target audience provided that you are consistent with your content creation and getting on the current and upcoming trends.
  2. Facebook has more than two billion active users every month and is the largest and most popular social media platform in the world. Known for its business market place, its varied demographic audience, this social media network has it all.
  3. Twitter is one of the most popular social media platforms in the world because of the type of content it publishes and where individuals go for updates on current and ongoing events. It is also one of the best social media networks where brands can directly communicate with their followers in a witty manner and always make sure that you choose the right hashtags to reach a wider target audience base.
  4. YouTube is a video based social media platform that is also the second largest search engine in the world. This social media platform is a lucrative option for an upcoming brand, especially when creating videos on YouTube gives you not only the access to your target audience base but it also gives the very same audience base an insight to the personality of the brand as well.

Wrapping it up

These were the tips on how to choose the right social media platform and ads for your brand, and following them is crucial to the social media marketing strategy you create because this article will help you in creating the most efficient and product strategy for your brand.

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Rupesh Kumar

First, I am an online marketing professional, as well as a night time gamer with a wide array of interests. Aside from constantly writing about games, I also enjoy writing about my other hobbies such as fitness, cooking, home DIY projects and travel. Contact me at

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