What Gaming Brands Should Know About TikTok

We live in a digital world where almost everyone is using social media. TikTok is one of the most widely used and popular social media platforms available even though it was only launched in 2016, making it the youngest social media platform. TikTok is the perfect place to market to the younger generation because they make up the majority of TikTok users and many gamers are youngsters. This is where you come in – there are many possibilities for you on TikTok as a gaming brand, as you can grow and raise awareness by using this platform.

Here are some TikTok facts that gaming brands should know.

You can attract massive audiences

Over 1 billion people are using TikTok making it one of the most popular social media platforms in the world. In terms of demographics, over 30% of users on TikTok are between the ages of 10-19 years old, and under 30% of users are within the 20-29-year-old age group. These figures show that the majority of TikTok users are young and there is a thriving gaming community on the app. Gamers on Instagram swallow up gaming content which is great for your gaming brand because you can build a community, grow your follower account and generate a lot of engagement on your content. Since social media platforms are all about followers, there are a few effective ways to grow your following. One proven method, for example, is using a growth tool like TokUpgrade, which allows you to buy TikTok followers. Tools like these help you build your audience and get more potential customers to your account, which really pays off in the long run.

You can repurpose content

Repurposing content also referred to as recycling content, is when you reuse old content toin order to expand the reach of that particular piece of content. It is typical for repurposed content to be transformed into a different format for example a blog post can be turned into an infographic. Repurposing is not difficult to do but when recycling content, you have to make it unique and stand out. The benefits will be that your content will get more engagement and visibility which could attract more followers. You can also reach a new audience by repurposing and it is a great way to reinforce your original message. Lastly, you might have more to say on a topic, and repurposing that content allows you to express yourself entirely while gaining extra authority and getting a good SEO boost.

You can use music

Before TikTok was the popular short-form video app that we know it to be, it was a music app called The reason why the app changed is because ByteBance wanted to establish a much greater app that represented the people better and was used for more than just lip-syncing. TikTok allows you to add music to your videos when you record or edit your video which is a great feature because music engages the audience more and makes your content more fun. Another benefit is that when you add a trending or popular song to your video, the viewer is more likely to watch the video until the end. There is a wide variety of music and sounds that you can use on TikTok.

You can do marketing easily

TikTok is a mobile platform which means you can use it on your mobile device. Everyone has a phone and TikTok being mobile makes it very user-friendly which is good because it encourages more people to use the app. signing up with TikTok is free, all you need is an internet connection. Overall this platform can help you grow your following and earn more customers while also making more people aware of your brand. And the best part? It is cheap marketing compared to the old traditional way of marketing with a firm that will cost you a whole arm, leg, and a kidney.

Many niches and communities exist on TikTok and every single one of them has the potential to succeed on this app, including the gaming community. If you have a gaming brand and you have not considered adding TikTok to your marketing strategy, you must reconsider because TikTok is where you will find your audience because there is a large gaming community on the app. You can also repurpose content to reach new audiences, you can add music to make your content more entertaining and finally, the app is very convenient and mobile makes it easy to use and portable.

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Rupesh Kumar

First, I am an online marketing professional, as well as a night time gamer with a wide array of interests. Aside from constantly writing about games, I also enjoy writing about my other hobbies such as fitness, cooking, home DIY projects and travel. Contact me at

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