How Julie Allison’s Hiring Will Affect Microgaming 

One of the most prominent online live casino software suppliers, Microgaming casinos, successfully roped in Julie Allison on their senior leadership team in mid-July of 2021. Ms. Allison joined the team as the Director of Markets.

Julie Allison

Julie Allison/ Microgaming   Source:

What Does Ms. Julie Bring to the Table?

The recruitment was a strategic move for the already high-flying Microgaming casinos to strengthen their global presence, as Ms. Allison is already a big name in the gaming industry. With over 10 years of iGaming experience under her belt (most of which she held top positions in the global big-names like NetEnt and Red Tiger), she is a big catch for the gaming giant. She has rich experience in B2B and B2C marketing. In her previous roles, Julie Allison was in charge of overseeing partnerships acquisition, retention, and enhancement of the customer experience in the industry.

In her position as the new Director of Markets, there are very high expectations for Ms. Allison. According to the words of the COO of Microgaming casinos, Andrew Clucas, Ms. Allison comes in with a unique and robust vision as well as great commercial gaming expertise that she has immersed over the years.  Andrew says that he is delighted to have her on the team and is looking forward to a successful partnership as the company ventures into the global market.

A direct quote from COO at Microgaming, Andrew Clucas

A direct quote from COO at Microgaming, Andrew Clucas. 

The Role of Julie Allison in the Company’s Vision

In the role, Julie Allison’s primary goal will be to provide a strategic plan and direction for the Microgaming casinos’ growth in the new markets by identifying and taking advantage of any available opportunities and using her sharp capabilities to navigate the dynamic gaming regulatory landscape.

Ms. Allison takes the helm of the leading content aggregator Microgaming casinos marketing department at a very crucial period. Still, she is not in the least bit intimidated by the challenge. Commenting on her new role, the new marketing boss said she is looking forward to getting started. She is also excited to have a chance to build on such an impressive foundation that Microgaming casinos already holds in the market. She is ready to take up the challenge of guiding the gaming software provider’s future markets vision, navigating new regulations, and offering customer support through the changes.

A direct quote from Director of Markets at Microgaming, Julie Allison

A direct quote from Director of Markets at Microgaming, Julie Allison.

So how does this new appointment affect Microgaming casinos?

Strengthen the Company’s Top Management

Microgaming casinos’ primary focus is to expand their tentacles and venture further into the regulated markets globally. Therefore, the appointment of Julie Allison at this point in this time is a strategic business move. It gives the company’s top management a huge boost – especially the marketing department.

With her decade-long experience in the industry, Ms. Allison has what it takes to take charge of the intricate marketing operations to steer the company into new horizons successfully. She is experienced and able to lead Microgaming casinos new acquisitions and partnerships with different successful brands across the globe and navigate regulatory requirements in new and existing markets.

Better Equips the Company for the Ever-changing Gaming Regulatory Mandates

With her vast experience in the industry, Julie Allison puts Microgaming casinos in a position of power. As she takes the reign of the company’s marketing department, her ten long years in the industry place her as a cog pillar in its growth strategy and all its regulatory mandates. The company is in a better position to navigating through the ongoing and ever-changing regulations in the gaming market, mainly in the;

She will be at the forefront in guiding the company to gain a foothold in new and existing markets.

Strategic Plan for New Market Penetration

In her role at Red Tiger Gaming and NetEnt (after it acquired Red Tiger), Ms. Allison was in charge of acquisition, retention, and enhancing customer experience. With this rich experience, Julie Allison brings clarity to Microgaming casinos as it expands into new and regulated markets. As the new Director of Markets at the software supplier, Ms. Allison is in charge of identifying and taking advantage of any new opportunities across the globe.

With already established roots in more than 20 markets, Microgaming casinos now have the power team needed to venture into new territories and enhance their global reach in 2021.

Microgaming Casino new partnerships

In the recent past, it is evident that Microgaming Casinos has already started to make new allies to boost its global appeal in line with its vision. In mid-July, the software developer already announced a new partnership with Doggo Casino (the new baby of DoubleUp Group).

DoubleUp Group is a relatively new company founded in the Netherlands in late 2020, but it has already established its name in the gaming world. This partnership proves that Microgaming Casinos has now made good progress in venturing into the dutch community.

Early in May, after making a deal with the Italian gaming powerhouse BLOX, Microgaming casinos announced its intention to increase its influence and product distribution in the Italian region. This one deal saw over 50 Microgaming’s titles go live BLOX gaming library.

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Rupesh Kumar

First, I am an online marketing professional, as well as a night time gamer with a wide array of interests. Aside from constantly writing about games, I also enjoy writing about my other hobbies such as fitness, cooking, home DIY projects and travel. Contact me at

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