On the Internet, video content is considered to be the most engaging format for users. That’s why people invest huge resources in its promotion: buy YouTube subscribers, set up targeted advertisements on Instagram, and collaborate with bloggers. VR and AR are the formats for even higher involvement, which becomes one of the most powerful marketing tools. In this article, we will consider its main advantages and how a new trend affects business processes.
How does virtual reality technology work?
Virtual reality is an artificially created digital world in which people can immerse themselves not only as observers but also as participants, and with the help of augmented reality, people can get additional information.
Quarantine has narrowed social interaction and changed communication. People are looking for ways to adapt to the new reality. VR allows communicating in three-dimensional space and makes conferences or learning processes more effective and engaging. With the help of technology, users can become participants in any event. Movies or concerts can be watched from home, but still, feel like you’re in the hall.
The new technology has a wide range of utilization in other areas, such as military purposes for training soldiers, simulating battles. In architecture, VR is used to recreate future buildings and their elements, simulating the interior. In medicine, VR helps to train the skills of surgeons, and with the help of virtual reality devices, real surgeries are performed.
How does new technology affect marketing?
The main criterion for a successful business is the high involvement of the audience. Now people actively build social proof with the help of statistics and buy real YouTube subscribers, TikTok views, publish customer reviews, and successful cases. But very soon virtual reality tools will become the dominant involvement ones on the market.
Augmented reality offers an interactive experience for potential customers and gives them the opportunity to personally experience products and make sure they buy what suits them. This is especially true for expensive purchases. For example, Rolex has developed an AR platform. Now users can virtually try on luxury watches, see the size, shape, all the details and make an informed purchase decision.
People like not only to buy products but to have impressions. Consumers are looking for engaging content and remember advertisements that relate to their personal experiences. Photos and videos are not effective enough to build an emotional connection with potential customers and convince them of the benefits of the product. Virtual reality creates an immersive effect and a person is more deeply involved in the content. Compared to the videos, instruments of AR and VR make the interest and memorability of new information several times greater.
To sum up, VR technology is our future. It will be widely used in all areas of our life, simplify it and make it better. VR makes brands closer to their customers and customers more loyal to brands. It is a new fascinating format of interaction that not only evokes bright emotions but also helps to stand out from the competition.